BRANDS: Brands Value Assessment - Michel & Augustin VS ...

Building a strong brand is no easy matter. It requires taking several steps in order to climb the "branding ladder". The brand manager needs to construct step by step, logically, his brand in order for this one to be unshakeable! We cannot take shortcuts when it comes to lead a brand to success!

Therefore in this article, through the customer-based brand equity pyramid, I had examined the several characteristics that are inherent to Michel&Augustin and the different steps that they took in order to strengthen their brand to finally reach what they have today : a brand that enjoys a fast-growing niche community which is spreading the words about their loving brand!



Below, here is the customer-based brand equity pyramid applied to the brand Michel&Augustin :

This pyramid is based on the analysis made on the POP and POD of Michel & Augustin but also on the brand awareness analysis we realized.

So Michel&Augustin is currently enjoying a strong and great reputation among its customers whose number tends to grow exponentially. This is the result of a precious recipe that mixes up creativity, fun, sense of quality and customer relationship !

Sources :
- Keller K., Brand Planning (2009), retrieved from Shoulder of Giants, www.SOGiants.com
- http://www.micheletaugustin.com/
- https://www.facebook.com/MichelEtAugustin
- http://www.liberation.fr/evenements-libe/2013/04/02/michel-et-augustin-le-bonheur-est-dans-la-communication_893160
- http://www.entreprises-et-decideurs.fr/Michel-et-Augustin-une-marque-des-ambitions_a197.html
- http://www.youtube.com/watch?feature=player_embedded&v=AL0o2tSephQ#t=250

Photo:
http://www.lautremedia.com/medias-sociaux/facebook/michel-et-augustin-utilisation-attractive-reseaux-sociaux/

Author : Fraise