Michel et Augustin was created in 2004 by Augustin Paluel-Marmont et Michel de Rovira. These two ESCP Business school alumni decided to launch their own brand of food. They first started by producing cookies and then developped their brand with different ranges of products : yoghurt drink in 2006; frozen yoghurt in 2007; salty snack in 2009 and more recently dessert in 2010...
Since 2011 the brand exported internationally with several distributors around United States, Russia, Japan, Belgium, United Kingdom... The desire of internationalization took shape in 2013 since the Pinault Artémis holding held more than of 70 % of the capital of the brand.
Michel et Augustin succeed in penetrating a very competitive and saturated market with strong values : fresh and tasty ingredients, good mood and a total transparency.
www.micheletaugustin.com
Source: http://fr.wikipedia.org/wiki/Michel_%26_Augustin
by Framboise
Thanks in favor of sharing such a fastidious idea, piece of writing is nice, thats why i have read it completely.
ReplyDeletehr recruitment