Brands presentation : Michel&Augustin and Bonne Maman

If we analyse our two brands we can see that both of them are working on the traditional and authentic criterias but we observe some differences... 


Michel et Augustin:

Michel et Augustin add a modern touch in their products which is a plus for young and active customers who recognize themselves in this “trendy” but authentic brand. They use prime quality products and offer a range of creative and innovative products. Michel and Augustin consumers are curious and look for new taste mixing innovation and quality.

Nowadays “the modern consumer” attach a lot of importance to a company behaviour regarding the planet (environmental issues) and its employees (ethics..). Michel et Augustin greatly understood this point and they communicate a lot on the fact that “ buying Michel et Augustin make happy”: it makes happy because it ‘s tasty; because there is an incredible team work behind their product, because the product are made in a happy and convivial environment…. And it is on this point that the brand distinguish itself from its competitors; in fact whereas the other brands insist on their product Michel et Augustin put in advance their corporate values.

   

Michel et Augustin's team 

Bonne Maman:

Bonne Maman is an old brand of which the reputation is not to prove. In the course of years the brand became more and more modern while continuing to be a safe bet in the biscuit market. When they think about Bonne Maman consumers still have the image of the grandmother preparing her grandson snack. Tradition, quality and taste are core values of Bonne Maman and the brand have a kind of quality guarantee towards its consumers (no chemical ingredients, no conservators...). In a society where time is money and parents are too busy to cook themselves their own cake , it is very important for them to offer to their progeny the taste of the traditional biscuit their own mother used to prepare them years ago.

 
 Le Quatre-heures de Bonne Maman

By Framboise  

Sources: 

http://hysope-atelier.com/wp-content/uploads/2013/01/de-la-marque-alimentaire-au-nom-style-de-vie.pdf 

http://changer-de-site.com/analyse/image-de-marque/les-valeurs-d-une-entreprise-michel-et-augustin/ 

http://www.lesbonsplansdenaima.fr/archive/2013/09/15/ateliers-cuisine-de-bonne-maman.html

Photos:

http://www.kaderickenkuizinn.com/2013/05/partenariat-marque-bonne-maman/

http://www.surpriz.fr/products_boxes/michel-augustin/#.Uoexeo29EXw